Industrious
Campaign, Advertising, Social
Creative Director - Danielle Ziesler
Copywriter - Matt Stolpe
Graphic Designer - Jose Jaquez
TEAM
OVERVIEW
Industrious is the largest leading premium flex office provider in the world. The flex space industry is filled with many competitors and Industrious needed to stand out by highlighting what it does differently.
PROBLEM
In a crowded market of flexible office space providers, Industrious faces difficulty in distinguishing itself from competitors.
SOLUTION
Launch a targeted advertising campaign that emphasizes Industrious' amenities showcasing what they offer.
We began with a deep dive into our competitors. Researching strengths and weaknesses while also noting what makes each brand stand out.
RESEARCH
DESIGN
We started the campaign with space comparison. Industrious offers more space while our competitors offer a better price.
You are likely to work in a cramped environment which can make work and focusing very difficult.
Social media was a great way to reach out to our audience while also giving us more flexibility. Adding motion was one way to drive messaging and increase engagement.
SOCIAL
Another way Industrious stands out is offering all inclusive amenities for one flat price.
These set of ads focus on having our competitors customers really think about their current services as a bad relationship, and with any bad relationship they should break up
SOCIAL
